How brand equity affects firm productivity: The role of R&D and human capital
نویسندگان
چکیده
منابع مشابه
Leveraging brand equity to attract human capital
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ژورنال
عنوان ژورنال: Economic Research-Ekonomska Istraživanja
سال: 2019
ISSN: 1331-677X,1848-9664
DOI: 10.1080/1331677x.2019.1686045